Executive Summary
This case study examines how the Aurora platform, driven by one client’s unprecedented catalogue growth from 24,000 to over 220,000 products, has created substantial value for all our enterprise clients. The platform's ability to handle this 820% growth without dedicated optimisation demonstrates Aurora's robust architecture and commitment to enterprise-ready solutions. With the platform accommodating a 28% year-over-year revenue increase for our client, this case study showcases how technical excellence translates to tangible business results with Aurora.
In November, one of our clients operating with around 24,000 products on their Aurora-powered store, experienced unprecedented catalogue growth.
Following a new drop-shipping partnership, their catalogue experienced explosive growth, reaching over 220,000 products by August - a growth of nearly 820% in just nine months. Most notably, this included:
What makes this growth particularly remarkable is that the Aurora platform handled this unprecedented scale without immediate intervention. The first indication of the massive scale increase came through a minor feedback point about product import speeds, not system failures or degraded performance for end-users.
In response to this new scaling benchmark, we invested in substantial platform improvements and load testing that benefited all our enterprise clients. These included, but were not limited to:
What? Reduced indexing times by more than 90%.
Benefits? Enables faster catalogue updates and improved customer experience, reducing time-to-market for new products, promotions and merchandising (from 7+ hours to under 30 minutes for 200,000+ products).
What? Implementation of an enterprise-grade image service and CDN.
Benefits? Gone are the days of suffering performance degradation during image regeneration or spikes in image traffic. The CDN delivers a better, smoother end-user experience for customers.
What? Decreased regeneration time by more than 80% to under an hour.
Benefits? Supports dynamic catalogue management at scale, reducing time-to-market for promotions and merchandising.
What? By way of the v1 API alone, the ingestion of product updates and exporting of orders is constantly tested for stability and reliability, ensuring responsive and dependable integration with 3rd parties.
Benefits? An uninterrupted Order Workflow Management experience with your third parties.
The impact of the platform’s performance isn't just theoretical – it's measurable. After implementing their expanded catalogue strategy, our client saw remarkable growth in 2024:
These dramatic improvements demonstrate how the right platform can turn unhindered catalogue expansion into tangible business growth. What's particularly noteworthy is that these gains represent a significant acceleration from previous growth rates, highlighting the platform's role in enabling and supporting rapid business expansion.
Explosive Growth
Increase in product catalogue size.
Order Volume
Increase in orders, year over year.
Revenue Increase
Revenue increase, year over year.
These improvements, developed and battle-tested at extreme scale, provide immediate benefits to all enterprise clients:
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Operational Efficiency: Faster processing times mean reduced operational overhead and quicker time-to-market for new products, promotions and merchandising campaigns |
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Customer Experience: Responsive search and image delivery capabilities directly improve the shopping experience |
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Futureproofing: Proven capability to handle large catalogue growth without system degradation |
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Cost Efficiency: Platform improvements delivered without additional licensing costs |
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Competitive Advantage: Responsive turnaround on enterprise-grade performance improvements, deployed to all clients |
For enterprise retailers, these developments represent significant value:
Proven ability to handle extreme growth without business disruption.
Access to new enterprise-grade capabilities without additional client investment.
Continuous platform evolution driven by collective client needs.
Conclusion
Aurora’s response to this unexpected growth demonstrates our commitment to enterprise-ready solutions and continuous innovation. The platform's ability to handle extreme scale, combined with proactive performance improvements, ensures all enterprise clients benefit from Aurora’s evolving capabilities and proven stability - representing significant value creation without additional investment.
Let us show you how Aurora can drive your enterprise transformation forward.
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